THE COMME des GARÇONS Guerrilla Store +49221
is a project of CHEWING THE SUN. CHEWING
THE SUN is an advertising design studio
founded by Eva Gödel, Martin Steinigen
and Kristian Wolf.
COMME des GARÇONS Guerrilla Store +49221 started on 16 September 2005
Brands: COMME des GARÇONS, COMME des GARÇONS
Homme Plus, COMME des GARÇONS
perfume, COMME des GARÇONS COMME des GARÇONS, COMME des GARÇONS
Shirt, Junya Watanabe, Junya Watanabe Men, Robe de Chambre.
We also offer a changing selection of our favourite fashion magazines
such as: +81, Arena H+, Another Man, Another Magazine, Brutus, Vman, Doing Bird,
Self Service, 032c, Butt, Fantastic Man, Casa Vogue, 10+ man, Re magazine, Kilima,
Purple, Ryuko Tsushin
Location: the former butcher’s shop Neffgen, a
family company established in the 1950s in the so-called Bermudadreieck of Cologne.
Konrad Adenauer, Germany’s first chancellor, was born in the neighborhood.
The idea is to propose to the local population
an array of interesting and creative merchandise in a new way, that is not beholden
to seasons, or other industry dictates, and where what counts is the choice
of goods and the spirit and the energy, rather than the appearance of carefully
designed interiors. Starting with Berlin on February 14th 2004, Barcelona on
March 12th 2004, and Singapore on 22nd May, COMME des GARÇONS plans to open
Guerrilla Stores in exocentric, energetic and marginal areas all over the world.
At the moment there are Guerrilla Stores in Hong Kong, Copenhagen, Berlin, Reykjavik
1) The guerrilla store will last no more than one year in any given location.
2) The concept for interior design will be largely equal to the existing
space. 3) The location will be chosen according
to its atmosphere, historical connection, geographicalsituation away from established
commercial areas or some other interesting feature. 4)
The merchandise will be a mix of all seasons, new and old, clothing and accessories,
existing or specially created, from COMME des GARÇONS’ brands and
eventually other brands as well. 5) The partners
will take responsibility for the lease and COMME des GARÇONS will support
the store with the merchandise on a sale or return basis.